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Four Digital Communications Trends Brands Can Leverage Now
For forward-thinking marketing and communications pros, sometimes half the battle is sifting though the latest list of shiny objects and trending topics to see what can really make an impact versus...
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It’s Time to Evolve the Role of Community Manager
As the communications landscape continues to evolve, many brands are evolving their communications, marketing and digital teams along with it. Much has been written about this evolution as of late,...
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There’s No Such Thing As “Traditional PR” Anymore
Ask any long-time PR pro who is hesitant to integrate digital into the communications mix what their focus is, and many times the answer comes back “traditional PR.” Fair enough. So what types of...
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Sports Are Must-See Social TV
For sports fans in the digital age, one screen just isn’t enough. As the ever-evolving phenomenon known as “socialTV” continues to explode, progressive teams, leagues, networks and sponsors are...
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NBA Forward Nick Collison Talks Social Media and Sports
On the court, Oklahoma City Thunder forward Nick Collison is a key cog in the rotation for the team with the NBA’s best record, leading the team in field goal percentage while playing 20 minutes per...
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Managing In-Game Fan Engagement Through Social Media
Sports and social media have been a natural fit from the start, with teams, players, leagues, bloggers, media outlets and fans all diving in to engage with one another. With the overwhelming amount of...
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Twitter’s Impact on the NBA Lockout
This Sunday, NBA fans will rejoice as the League tips-off a full slate of holiday games to mark the start of a lockout-shortened 2011-12 season, marking the first time since the 1998-99 campaign the...
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Pro Sports Execs Can Lead Social Business Efforts by Example
The term “social business” has gained an incredible amount of attention over the last couple years. A Google search for the term brings back more than 4.6 million results, and there have been...
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Key Guidelines for a Sports Team’s Social Media Policy
Last month, we looked at why sports teams should make the leap from social media to social business. Now we’ll examine key guidelines for a sports team’s social media policy – a critical first step in...
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Sports Teams Should Make the Leap from Social Media to Social Business
Sports teams have been on the leading edge of social media over the last several years, accumulating millions of engaged followers and creating numerous best practices along the way. From deepening...
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